The land to the north-east of Shifnal at Coppice Green has been successfully promoted by Wallace for 200 homes.
The 200-unit scheme comprised 26 affordable homes and gained planning consent in 2015. The site has been openly marketed to a number of house builders and sold to David Wilson Homes, who are currently developing out the site.
Proposal & Promotion
The land at Coppice Green became identified as a safeguarded site within the draft SAMDev Plan for residential development.
Through the ongoing review of the plan there was a possibility that the council would remove the safeguarding from this site, as they believed they had an adequate land supply and there were other competing sites that were considered to be less politically sensitive. Through the detailed promotion strategy that Wallace Land Investments developed for the site, we committed to lodging an early planning application for the site to ensure that the residential safeguarding was not lost.
Through extensive discussions, undertaken by Wallace with the community council, politicians and the council, agreement was reached with the planning officers who were able to support the early application, as the council were not at that time maintaining the required 5-year effective housing land supply. An outline planning application was lodged for the site in mid-2013 and the application was supported by the elected members and issued in December 2014, following Wallace negotiating the planning agreement (s.106).
During the process of negotiating the s.106, Wallace developed the sales strategy for the site in consultation with the land owner. It was agreed to appoint Savills to market the site on our behalf to a number of house builders and we achieved a number of very competitive offers. We selected a preferred bidder and progressed to legal negotiations, that were fronted by Wallace Land Investment. The house builder then tried to reduce the price that they initially offered. Wallace, in consultation with the owner, decided to drop that preferred party and went to the under bidder who was able to match the terms. The site is now under construction.
“Actions speak louder than words. Since signing a promotion agreement with Wallace Land, Jason and his quality team have excelled in promoting a parcel of land on our behalf, and within 12 months the site was approved with outline planning consent.”Christine Williams, Landowner